Schwarzkopf Simply Color Permanent Hair Color

NEW Simply Color blonde shades from Schwarzkopf allow you to color your hair without compromise! The simple way to cover your grays without ammonia, silicone, and alcohol*. With up to 100% gray coverage, Simply Color has a nourishing formula with botanical oat milk, soy protein, and argan oil. It is easy to apply and provides natural, vibrant color results that are even from root to tip.